FullControl

Revenue projections

A 24-month working model built from the live tier pricing and a capacity-based growth ramp. Conservative on purpose: every input is something we can defend out loud.

Prepared July 2026

Status Working model

Basis Live product pricing

Where the model lands

Month 12

$46K

MRR · 96 accounts · $550K ARR

Month 18

$93K

MRR · 190 accounts · $1.1M ARR

Month 24

$168K

MRR · 338 accounts · $2.0M ARR

Monthly recurring revenue, months 1-24

The model in one glance

Founding cohort

25 @ $379/mo

Onboarded inside a 90-day founding window from the warm network.

Growth ramp

6 → 36 new/mo

New accounts rise by one each month through month 14, then by three as onboarding capacity scales. Capped at 36/mo.

Blended revenue

$500 / account

From the tier mix below, after discounts and annual deals.

Churn

4% monthly

Applied to every cohort from month one. No expansion revenue assumed.

Pricing tiers and expected mix

Tier	Price	Mix	What it is
FC Growth	$499/mo	~85%	Everything included: scheduling, members, billing, marketing, inbox, member app, and the full Hawkeye AI sales crew with the self-learning agent brain
FC Scale	$999+/mo	~15%	Growth for multi-location: $999 covers 2 locations, +$199/mo per additional, with team permissions, advanced analytics, priority support
Founding 25	$379/mo	First 25	Growth, everything included, at a grandfathered founding price

Milestones

Month	Accounts	MRR	ARR run rate	Marker
3	25	$9K	$114K	Founding window closes
6	42	$18K	$218K	Public acquisition ramping
9	66	$31K	$366K	$30K MRR proof point
12	96	$46K	$550K	Seed-ready MRR band ($40-50K)
18	190	$93K	$1.1M	Capacity compounding
24	338	$168K	$2.0M	Two years in

Excludes BAM Business partner-tier revenue (base retainer plus growth share), which sits on top of these numbers. All figures are a working model, not a commitment, and will be revised as live data replaces assumptions.