The first all-in-one AI command center for sports program operators.
We’ve spent years running our own programs (private training academies, clubs, and facilities). FullControl is the operating system we automated to help passionate coaches and trainers spend more time on what they actually love.
“Everything is all over the place.”
Every program operator says it. The chaos holds so many passionate, quality coaches back from taking control of their business, and FullControl is built to give it back.
Six years ago, we opened our first of six basketball academy franchises. Over a year ago, our founders started By Any Means Business, running other operators’ marketing, sales, comms, and operations as a hands-on service, with average client growth of 82% in the first six months.
All along, we’ve been obsessed with AI, and could see the writing on the wall years ago: eventually, most of this operational work would be automated for program operators. Our business would die. The only question was who would build it, and we decided it should be us.
We’ve tried to duct tape every SaaS for too many years, and every one of them was built by software people, not operators. Yet every new client, edge case, and problem solved brought us closer to FullControl.
No software checks all six boxes:
Intuitive UI
Coaches don’t have time to learn complex CRMs
Sufficient Marketing Workflows
Operators are left on their own to get leads
Useful AI Features
No company brain, clients just use ChatGPT
Sales Conversion
Leads fall through the cracks
Flexible Scheduling
Businesses vary their offers, and the software can’t keep up
Edge Cases
Every business is different. We’ve mapped them by running programs ourselves.
Why incumbents can't just add this
Each one wins its own box. None can cross into the others without a rebuild.
| Mindbody | GoHighLevel | TeamSnap | Jackrabbit | FullControl | |
|---|---|---|---|---|---|
| Intuitive UI | ✗ | ✗ | ✓ | ~ | ✓ |
| Marketing workflows | ~ | ✓ | ✗ | ✗ | ✓ |
| Useful AI | ✗ | ~ | ✗ | ✗ | ✓ |
| Sales conversion | ✗ | ~ | ✗ | ✗ | ✓ |
| Flexible scheduling | ✓ | ✗ | ~ | ✓ | ✓ |
| Operator edge cases | ✗ | ✗ | ✗ | ✗ | ✓ |
~ = partial or bolted-on · full teardown available in diligence
The hyper-launch into the Basketball industry
We have built one of the largest basketball education brands in the world. The network is real, the trust is earned, and the launch is already in motion.
Basketball is the wedge, not the ceiling. The architecture is sport-agnostic. Only the marketing wears a basketball jersey.
A decade in the space, with sold-out coaching retreats, 140-participant training events, and NBA player relationships. Verified Market Research lists By Any Means among major players in a basketball training market projected to grow from $8.5B today to $14.5B by 2031. Every academy pays $429-1,499/mo, and the wedge alone holds tens of thousands of programs - before Phase 2 opens performance facilities and the wider sports-SMB pool.
Network figures as of July 2026
The Team
Brand & Strategy
- Founder of By Any Means Basketball, one of the most recognized basketball education brands online: 1M+ combined audience, camps and clinics in 37+ countries
- Trains and consults for players and coaching staffs across the NBA and Euroleague
Product
- Double degree in Mathematics (Waterloo) and Business (Laurier); Deloitte Payments practice on two of Canada’s national payments initiatives
- Founded BAM GTA and scaled it to run independently in 14 months; redesigned operations across 30+ sports businesses into repeatable playbooks
- Former Data Engineer at Tesla (Palo Alto)
- Previously a Software Engineer at Shopify
- Former Strategy Consultant at KPMG
- Content and Branding Director for the By Any Means ecosystem; content director for pro athletes including NBA player Myles Turner
- Client Success Lead at By Any Means Business, consulting 30+ sports businesses weekly
- Lead operator of the BAM Miami ecosystem: gym, training, and club teams
Beyond all-in-one
All-in-one is the floor. Three things separate FullControl from the pack:
Why now: software that acts on its own became possible only in the last two years. Nobody native to this vertical has claimed it, and the incumbents would need a rebuild, not a feature.
Talk to your business
Voice or text as the interface to your entire operation. “Cancel tomorrow’s session, give credits, and boost my ad spend while you’re at it.” → Done. The system executes across scheduling, billing, comms, and ads in a single sentence.
It runs while you sleep
Overnight agents do the operational work most operators do reactively. Conversational AI follows up with warm leads. Ad spend rebalances based on performance. Parent comms queue for approval. At-risk players are flagged with notes. You wake up to drafts, not a blank inbox.
In beta today: Hawkeye, our sales agent, runs real parent conversations for our academies right now - drafting every message overnight while the owner approves, edits, or redirects from a card deck each morning. Nothing sends without a human tap. Named agents for marketing and member management follow the same playbook next.
The more it learns, the more control you have
FullControl personalizes to your specific program over time. Your roster, your players, your communication style, your cadence. The longer you use it, the more leverage you get from it. This is already running in beta: every time an owner edits an AI draft, the system asks why and stores the correction as a lesson, so the agents write more like that academy every week.
Nine areas, one brain. Tap an area for what it handles, or watch a real handoff play across the web.
The beta, today
Straight from the live product this week: the owner's command center, and Hawkeye's approval deck holding a real drafted conversation - exactly what our academies see every morning. Demo data shown; ask us for a live walkthrough.
The mobile app is headed to the App Store and Google Play now. Mobile is the primary surface.
Moats that compound
Network-Backed Launch
Most SaaS founders pay for cold leads. We have warm introductions to thousands of basketball and sports performance operators through By Any Means. The acquisition curve doesn’t exist for us.
Operator-Built Iteration
We’re not iterating on guesses. We’re productizing playbooks BAM Business already runs by hand for dozens of programs. Modern AI tooling lets us ship operator-tested workflows weekly.
Compounding Intelligence
The longer a program uses FullControl, the more it learns that specific business. Switching cost grows every day. Marketing reinforces moat. The mechanism is already running in beta: owner corrections become per-academy lessons and per-lead notes the agents train on, a proprietary dataset no competitor can copy.
Workflow Lock-In
When scheduling, billing, comms, marketing, and player development all live in one system, ripping out any one piece breaks the others. Stickiness isn’t a feature. It’s the architecture.
Embassy & Replacement
Integrate with every competitor, become the home base operators log into first, then replace each integrated tool one workflow at a time. Competitors become features.
Competitors have to guess at what to build. We’ve done the work by hand for a year. The AI is the productization, not the prediction.
Where this goes
We are not raising yet. This page exists so you can watch the curve before the round opens.
Where the first round will go
Right now we're heads-down turning the beta into paying MRR - the round opens on the back of that curve, not ahead of it. When it does, it will have one purpose: compress the hyper-launch timelines of phase 1 and 2.
Developer Capacity
Luka moves to full-time - and that's the whole engineering line item. AI-accelerated development keeps our dev costs a fraction of a typical SaaS build, so the round buys focus, not headcount.
Hyper-Launch Marketing
Where most of the round goes. The network is already primed - this fuels the pre-launch build-up and the post-launch push so when we open the doors, we fill the room. One shot to make a first impression on one million people. We're not leaving that to chance.
Nothing to pitch you today - we'd rather you watch the MRR curve happen. Want to follow the build, talk basketball, or hear first when the round opens?
Get in touch