The first all-in-one AI command center for sports program operators.
We’ve spent years running our own programs (private training academies, clubs, and facilities). FullControl is the operating system we automated to help passionate coaches and trainers spend more time on what they actually love.
“Everything is all over the place.”
Every program operator says it. The chaos holds so many passionate, quality coaches back from taking control of their business, and FullControl is built to give it back.
Six years ago, we opened our first of six basketball academy franchises. Over a year ago, our founders started By Any Means Business, running other operators’ marketing, sales, comms, and operations as a hands-on service, with average client growth of 82% in the first six months.
All along, we’ve been obsessed with AI, and could see the writing on the wall years ago: eventually, most of this operational work would be automated for program operators. Our business would die. The only question was who would build it, and we decided it should be us.
We’ve tried to duct tape every SaaS for too many years, and every one of them was built by software people, not operators. Yet every new client, edge case, and problem solved brought us closer to FullControl.
No software checks all six boxes:
Intuitive UI
Coaches don’t have time to learn complex CRMs
Sufficient Marketing Workflows
Operators are left on their own to get leads
Useful AI Features
No company brain, clients just use ChatGPT
Sales Conversion
Leads fall through the cracks
Flexible Scheduling
Businesses vary their offers, and the software can’t keep up
Edge Cases
Every business is different. We’ve mapped them by running programs ourselves.
The hyper-launch into the Basketball industry
We have built one of the largest basketball education brands in the world. The network is real, the trust is earned, and the launch is already in motion.
Basketball is the wedge, not the ceiling. The architecture is sport-agnostic. Only the marketing wears a basketball jersey.
A decade in the space, with sold-out coaching retreats, 140-participant training events, and NBA player relationships. Verified Market Research lists By Any Means among major players in a basketball training market projected to grow from $8.5B today to $14.5B by 2031.
The Team
Brand & Strategy
- Founder of By Any Means Basketball, one of the most recognized basketball education brands online with 700K+ combined audience across Instagram, YouTube, and TikTok
- Visionary behind the entire By Any Means ecosystem, projected to hit seven figures across verticals this year
- Trains and consults for players and coaching staffs across the NBA and Euroleague realm
- Hosted basketball camps and coaches clinics in 37+ countries and 100+ cities across six continents
- Founded By Any Means Coaches, an education platform for basketball coaches (19K followers on Instagram)
Product
- Double degree in Mathematics (Waterloo) and Business Administration (Laurier), varsity athlete at both institutions
- Deloitte Payments Practice, worked closely with the planning and launch for two of Canada’s national payments initiatives
- Founded BAM GTA and scaled the program to operate independently within 14 months
- Redesigned operations across 30+ sports businesses and codified the work into repeatable playbooks
- Former Data Engineer at Tesla (Palo Alto)
- Previously a Software Engineer at Shopify
- Software Engineering & Biomedical Engineering at McMaster University, where he played university basketball
- Software Developer at Archon Systems
- Computer Science graduate, University of Waterloo
- Data Engineering Manager at Uplift
- Software Engineer, AI/ML Platform at Upgrade
- Lead expansion of RiverPay WeChat/Alipay product in European Market
- Software Engineering student & varsity volleyball athlete, Trent University
- Former Software Engineer at Warner Bros. Discovery (CNN, HBO Max) and SickKids Foundation
- Owned core CNN iOS features serving hundreds of thousands of users
- Bet on athletic dreams over a conventional career path, and brings that same relentlessness to FullControl
- Former Strategy Consultant at KPMG
- Content & Branding Director for the By Any Means ecosystem
- Integral in building the By Any Means brand for half a decade
- Content Director for professional athletes, including NBA player Myles Turner
- Client Success Lead at By Any Means Business
- Consulted 30+ sports businesses on a weekly basis
- Lead operator of the BAM Miami ecosystem (gym, training, club teams)
- Connected to hundreds of sports business owners across the globe
Beyond all-in-one
All-in-one is the floor. Three things separate FullControl from the pack:
Talk to your business
Voice or text as the interface to your entire operation. “Cancel tomorrow’s session, give credits, and boost my ad spend while you’re at it.” → Done. The system executes across scheduling, billing, comms, and ads in a single sentence.
It runs while you sleep
Overnight agents do the operational work most operators do reactively. Conversational AI follows up with warm leads. Ad spend rebalances based on performance. Parent comms queue for approval. At-risk players are flagged with notes. You wake up to drafts, not a blank inbox.
The more it learns, the more control you have
FullControl personalizes to your specific program over time. Your roster, your players, your communication style, your cadence. The longer you use it, the more leverage you get from it.
Open on desktop to view the live prototype.
Visit this page on a computer for the full interactive experience.
Mobile prototype is on the way and will be the primary focus.
Moats that compound
Network-Backed Launch
Most SaaS founders pay for cold leads. We have warm introductions to thousands of basketball and sports performance operators through By Any Means. The acquisition curve doesn’t exist for us.
Operator-Built Iteration
We’re not iterating on guesses. We’re productizing playbooks BAM Business already runs by hand for dozens of programs. Modern AI tooling lets us ship operator-tested workflows weekly.
Compounding Intelligence
The longer a program uses FullControl, the more it learns that specific business. Switching cost grows every day. Marketing reinforces moat.
Workflow Lock-In
When scheduling, billing, comms, marketing, and player development all live in one system, ripping out any one piece breaks the others. Stickiness isn’t a feature. It’s the architecture.
Embassy & Replacement
Integrate with every competitor, become the home base operators log into first, then replace each integrated tool one workflow at a time. Competitors become features.
Competitors have to guess at what to build. We’ve done the work by hand for a year. The AI is the productization, not the prediction.
Where this goes
Where the money goes
This raise has one purpose: compress the hyper-launch timelines of phase 1 and 2.
Developer Capacity
Jacky and Luka move to full-time. Right now, they're building around their schedules. This funding removes that constraint entirely.
Hyper-Launch Marketing
The network is already primed. This investment fuels the pre-launch build-up and the post-launch push so when we open the doors, we fill the room. One shot to make a first impression on one million people. We're not leaving that to chance.
Want to talk basketball, FullControl, or anything in between?
Get in touch